Donella Lalas is a public relations communicator born and raised in Washington state and now resides in Los Angeles, CA.
Prior to working at Jenerate PR, Donella managed social media campaigns and music and entertainment events such as concerts and conferences for the Associated Students Productions office on her college campus as well as with LGCY Media based in Seattle, WA. Her PR experience includes working with social influencers and fashion designers as well as beauty and wellness brands during her time as a publicist with NOW PR LA.
Donella graduated with a BA in Journalism with a concentration in Public Relations from Western Washington University. Outside of work, she enjoys hiking, exploring the local culinary scene, going to the beach and spending time with friends.
In her new role, Donella is responsible for developing and distributing press materials, cultivating relationships with key media outlets and journalists to ensure efficient communication and maximum coverage is garnered on behalf of Jenerate PR client partners. In addition, she will contribute to strategic plans and initiatives as well as collaborate with the agency’s marketing division and social media team to plan and implement campaigns aimed at increasing brand awareness.