Jenerate PR, a full-service public relations and marketing agency headquartered in Hawaii and Las Vegas, has been named agency of record for Maui Humane Society’s “Give Them a Home of Their Own” campaign.
The initiative will be designed to start a dialogue with landlords about making pet friendly housing more available and to educate renters with pets on how to be responsible tenants. The goal of this campaign is to increase the number of pet-friendly rentals available on Maui, and to reduce the number of pets that are surrendered due to lack of available housing. Jenerate PR will lead publicity and communication strategies for the campaign effective March 1, 2020.
“We are honored to have been chosen as the agency partner for Maui Human’s Society’s upcoming campaign,” said Jennifer Polito, founder and creative director of Jenerate PR. “With a team full of animal lovers and rescue ‘pet parents,’ we are intimately familiar with these challenges, and we are grateful for and inspired by the opportunity to lend a hand in promoting this important initiative designed to increase pet-friendly housing on Maui.”
The Maui Humane Society, a 501(c)(3) non-profit organization, is the only open admission animal shelter on the island of Maui. The Maui Humane Society’s mission is “to protect and save the lives of Maui’s animals, accepting all in need, educating the community, and inspiring respect and compassion towards all animals.” The Maui Humane Society provides crucial services to the people and animals of Maui, including sheltering and fostering programs, adoption and reunion facilitation, humane education, a low/no cost spay-neuter program, and much more.
The “Give Them a Home of Their Own” campaign is being funded by a generous donation from Nuestro Futuro Foundation, whose mission is to provide funds for educational projects island-wide.
“We are so glad to be working with Jenerate PR to promote our upcoming campaign,” said Maui Humane Society CEO Steve MacKinnon. “Their passion for our mission is evident, and they have the knowledge, tools, and reach we have sought to help educate our community and, ultimately, increase the availability of pet-friendly housing on Maui.”
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