Jenerate PR promotes Koloa Rum’s 10 year anniversary. As Agency of Record for the Kōloa Rum Company, Jenerate PR was tasked with driving earned media coverage for the brand’s upcoming distillery expansion planned for 2020. As September 2019 marked the brand’s 10th anniversary, we recommended capitalizing on this major brand moment by announcing the expansion alongside news of this milestone. View press release here.
Jenerate PR leveraged CEO Bob Gunter to secure a variety of interviews in local and national beverage trade publications and Hawaii media. In just a few short weeks, we were able to secure26 pieces of coverage, resulting in over 5.5 million media impressions. The news was featured in top media outlets including Honolulu Star-Advertiser, KHON2 News, Hawaii News Now, Pacific Business News, Shanken News Daily and BEVNET, among others.
Jenerate PR also supported the brand by assisting with planning and media/VIP invites for the ground breaking ceremony and 10thanniversary celebration, which included attendees from Edible Hawaiian Islands Magazine, The Garden Island Newspaper, Kaulana Finn, Constituent Outreach Liaison for the Office of Congress woman Tulsi Gabbard, Kaua’i mayor Derek Kawakami, and many more.
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Jenerate PR has helped our clients launch dozens of new products, services, brands and businesses. We identify unique opportunities to introduce new brands to the world with integrated launch plans that can include public relations, multi-channel marketing, sponsorships and events. Let us be part of your planning team to make the best first impression of your new brand.
We understand the importance of making a great first impressions and we know that effective communication of your brand requires a solid understanding of your brand identity, as well established guidelines for various media and marketing channels.
Jenerate PR will help you define your brand’s visual identity and voice, and create a style guide for consistency in brand communications. Your brand marketing plan may include creation of your:
Brand style guide
Business document templates
(business cards, presentations, letterheads, annual reports)
Essential content pieces
(company boilerplate and standardized copy for web, print and social, company fact sheets, product and service descriptions)
Integrated launch plan