Kupu Spirits

Kupu Spirits Brand Launch


Jenerate PR was selected as agency of record to support the Kupu Spirits Brand Launch for Maui Brewing Company’s canned cocktail collection, Kupu Spirits. For this project, we were tasked with securing a groundswell of media coverage and social chatter for the launch. Jenerate PR enacted a launch program that included a media/influencer mailer, sponsored influencer programming, earned media outreach and launch event support.


We also worked closely with CEO Garret Marrero to secure exclusive interviews to discuss this major brand expansion. As a result of our multi-layered launch strategy, Jenerate PR secured a total of 32 pieces of earned media, resulting in over 9 million media impressions. The news was featured in top media outlets including Honolulu StarAdvertiser, Honolulu Magazine, Hawaii Magazine, Hawaii News Now, Pacific Business News, USA Today, Brewbound and BEVNET, among others.

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Jenerate PR has helped our clients launch dozens of new products, services, brands and businesses. We identify unique opportunities to introduce new brands to the world with integrated launch plans that can include public relations, multi-channel marketing, sponsorships and events. Let us be part of your planning team to make the best first impression of your new brand.

We understand the importance of making a great first impressions and we know that effective communication of your brand requires a solid understanding of your brand identity, as well established guidelines for various media and marketing channels.

Jenerate PR will help you define your brand’s visual identity and voice, and create a style guide for consistency in brand communications. Your brand marketing plan may include creation of your:

Logo Design

Brand style guide

Business document templates
(business cards, presentations, letterheads, annual reports)   

Essential content pieces
(company boilerplate and standardized copy for web, print and social, company fact sheets, product and service descriptions)

Website design/redesign

Integrated launch plan

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