Jenerate Pr Takes Festival To Record Breaking Attendance

The Bizerkeley Food Festival

Jenerate PR, a public relations and brand marketing agency, was hired to promote The Bizerkeley Food Festival, Berkeley’s inaugural vegan food festival hosted by Erika Hazel aka The Bizerkeley Vegan. This event raised awareness of Erika’s brand as well as for local vendors, speakers, artists and money for Friends of Berkeley Animal Care Services. As a result, the event sold out with over 700 attendees.

The challenge

To promote the event and drive ticket sales/attendance for The Bizerkeley Food Festival as well as spotlight the brainchild behind the event, Erika Hazel aka The Bizerkeley Vegan.

The solution

Jenerate PR developed a PR strategy to generate local and national media coverage leading up to the event as well as day-of and post-event. Outreach efforts included drafting and distributing an announcement press release to local California media as well as national vegan media outlets; media follow ups on vendor updates and varying story angles; drafting and distributing a media alert calling for cameras at the event and securing local media for pre-event interviews as well as day-of opportunities. Jenerate PR also created a media credential form and press pass for media interested in attending the event and managed media check-in as well as facilitated interviews with event organizer, vendors and guest speakers at the event. After the event, Jenerate PR drafted and distributed a post-event press release with professional photography for additional coverage and to generate buzz for next year’s event.

The result

As a result of Jenerate PR’s media outreach, The Bizerkeley Food Festival sold out with over 700 attendees and raised over $2,000 for Friends of Berkeley Animal Care Services through a silent auction. Media in attendance included Bay Area News Group, SF Bay View, Berkeley California, MediYumm, NBC Bay Area, San Francisco Magazine, Spoon Berkeley and The Daily Californian. Coverage was secured in VegOut, KRON-TV, SF Gate, San Francisco Magazine, Modern Luxury Magazine, Hoodline, SFist, Patch, The Daily Californian, Berkeleyside, Fun Cheap SF, The Bold Italic, Spoon Berkeley and MediYumm. The client’s expectations and goals were beyond exceeded.

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